Wisconsin Water Heater
Replacement

Focus on Energy – Water Heating Instant Discounts

Focus on Energy (Wisconsin's statewide utility program) · Active

Instant discounts taken off the invoice at purchase: at least $300 for a heat pump water heater (3.3 UEF or higher, under 120 gallons), at least $100 for a gas tankless (0.87 UEF or higher), and at least $200 for an indirect water heater paired with a 90%+ boiler.

Available through Trade Ally contractors who buy from participating distributors; customer of a Focus on Energy participating utility.

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IRA Home Electrification and Appliance Rebates (HEAR)

Focus on Energy for the Public Service Commission of Wisconsin · Active

Up to $1,750 for an ENERGY STAR electric heat pump water heater. Project caps are 100% of costs up to $14,000 for households below 80% AMI, and 50% of costs up to $14,000 for households at 80–150% AMI.

Income-qualified (150% AMI or less); complete income qualification first; install through an IRA Registered Contractor or buy at a participating store (self-install allowed for heat pump water heaters); one IRA program at a time.

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IRA Home Efficiency Rebates (HOMES)

Focus on Energy for the Public Service Commission of Wisconsin · Active

Whole-home rebates based on household income and predicted energy savings; all homeowners are eligible.

Requires a home energy assessment; a water heater counts only as part of a modeled whole-home project.

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Federal Energy Efficient Home Improvement Credit (25C)

IRS · Ended

Covered improvements made through December 31, 2025. Not available for 2026 installations.

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